Samsung
A broad range spanning entry LED to premium QLED and Neo QLED lines, widely sold across Indian retail.
Home/Smart TV Protection Plan
Smart TV protection plans for every screen size and brand.
A smart TV protection plan extends coverage beyond the standard one-year manufacturer warranty and adds protection for the panel — the single most expensive component to replace — along with other electronics inside the TV. This page covers what's included, why panel damage matters most, and the brand landscape across India.
What's covered
What's covered under a TV protection plan
A TV protection plan typically combines an extended warranty for internal component failure with cover for the panel itself, which standard warranties treat the same as any other part despite it being by far the costliest one.
Inside the standard warranty period, manufacturers cover defects in the power board, the main board, speakers, and the panel if it fails on its own. An extended plan pushes that cover further past the first year. Depending on the plan, accidental damage cover can also be included, extending protection to panel cracks caused by an accident rather than a factory defect — a distinction that matters a lot for TVs, since the panel dominates both the TV's value and its vulnerability.
Why the panel matters
Why the panel is the real risk
The display panel is the single most expensive component in a modern TV, and unlike older electronics, a damaged panel is generally not repaired piece by piece — it's replaced as one whole assembly, which can cost a substantial share of what a new TV would cost.
Most other TV components — the power board, speakers, the remote sensor — are individually replaceable at modest cost. The panel is different. It's manufactured as one continuous unit, and when it cracks or suffers backlight failure, there's no partial fix — the whole panel has to be swapped. This is why panel protection is the centrepiece of most smart TV protection plans rather than an afterthought.
Rising repair costs
Why TV repair costs have risen
TVs sold in India have gotten bigger, moved to 4K and now 8K resolution, and adopted more advanced panel technologies — all of which make the underlying panel more expensive to manufacture and, in turn, more expensive to replace when it's damaged.
A decade ago, the average TV sold was smaller, lower-resolution, with a simple panel structure. Today, larger screens are the norm, resolution has shifted to 4K and increasingly 8K, and panel technology has diversified — standard LED, QLED and OLED coexist with meaningfully different manufacturing costs. Bigger panels cost more to make and replace, and advanced panel chemistry adds further complexity. Together, this is why a failed panel today can cost noticeably more than an equivalent-tier TV a few years ago.
Brand landscape
The brand landscape across India
From premium flagship panels to value-focused large-screen TVs, each major brand sold in India sits at a slightly different point on the cost-and-technology spectrum.
LG
Known for OLED TVs at the premium end alongside a wider LED range for mainstream buyers.
Sony Bravia
Positioned at the premium end across LED and OLED lines, popular with buyers prioritising picture processing.
Mi / Xiaomi
Value-focused smart TVs that have driven larger screen sizes into more price-sensitive segments.
OnePlus
A newer entrant in the Indian smart TV market, competing in the value and mid-range segments.
TCL
A fast-growing brand offering large screens at competitive prices, including QLED options.
Hisense
Another large-screen, value-oriented brand expanding its presence in the Indian market.
Choose your plan
Focused specifically on screen damage?
Because the panel is where the real cost risk sits, we've put together a dedicated guide on TV screen damage protection — covering how fragile large panels are, and how QLED and OLED panels compare in replacement cost to entry-level LED panels.
How claims work
From a damaged TV to a resolved claim
Every TV protection claim follows broadly the same path, regardless of brand or plan type.
1
Report
You report the fault or damage through the channel specified by your plan.
2
Assess
A technician assesses whether it's a component fault or panel/accidental damage.
3
Repair
The TV is repaired on-site or at a service centre, with the panel replaced if needed.
4
Resolve
The claim is closed once the TV is working and returned to the customer.
Why Assurify
Why Assurify builds this as infrastructure, not a product
Assurify doesn't sell TV protection plans directly to consumers — we provide the technology that lets merchants, retailers and brands offer these plans at checkout.
That means pricing tuned to the actual TV model, digital activation with no paperwork, and claims routed through a certified repair partner network — whichever retailer sold the TV.
FAQ
Common questions about smart TV protection plans
What is a smart TV protection plan?
A smart TV protection plan extends cover beyond the standard one-year manufacturer warranty, typically covering component failure and, depending on the plan, panel or screen damage from accidents.
Why is the TV panel the most important thing to protect?
The display panel is the single most expensive component in a TV, and unlike older electronics, modern TV panels are generally not repaired piece by piece — a damaged panel usually means replacing the whole panel assembly.
Why have TV repair costs gone up over time?
Average screen sizes have grown, resolutions have moved to 4K and 8K, and panel technologies like QLED and OLED are more complex to manufacture and replace than older LED panels, all of which push repair costs higher.
Does a TV protection plan cover all brands?
Protection plans are generally structured around coverage categories rather than being brand-specific, so the same type of plan can apply across brands like Samsung, LG, Sony Bravia, Mi, OnePlus, TCL and Hisense, though specific terms are set by the retailer offering the plan.
Is screen damage treated differently from other TV repairs?
Yes. Panel or screen damage is usually the costliest single repair a TV can need, which is why some protection plans separate it out as its own category — see our dedicated TV screen damage protection guide.
Talk to us
Selling smart TVs? Offer protection at the point of sale.
Assurify works with merchants, retailers and brands to power smart TV protection plans across every major brand sold in India.