Incremental Revenue per Sale
A protection plan adds margin on top of a device sale the customer is already making.
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Extended Warranty Program for Retailers: Add Protection Plans at the Point of Sale
An extended warranty program for retailers lets a store offer device protection plans — extended warranty, accidental damage, or combo cover — directly at checkout, instead of leaving protection entirely to the manufacturer. Built on Assurify Merchant, it gives retailers a new revenue line, a reason for customers to return, and a claims process they don't have to staff themselves.
Why retailers add protection plans
A sale with built-in reasons for the customer to come back.
Direct answer: protection plans give retailers an incremental revenue line, a reason for repeat contact with the customer, and a point of differentiation versus stores that only sell the device.
Customer Retention
A protection plan keeps the retailer in the loop through the device's life, giving the customer a reason to come back.
Differentiation at the Shelf
Offering protection plans is a visible way to stand apart from stores selling the same device with no post-sale story.
Fewer Post-Sale Disputes
A customer with an active plan has a defined path for damage or defects, reducing ad-hoc complaints to store staff.
How it works, end to end
From plan configuration to a resolved claim.
Direct answer: the retailer configures plans on Assurify Merchant, activates them at checkout, and claims are routed through Assurify Care — no servicing operation to build from scratch.
1
Configure
On Assurify Merchant, the retailer sets up which plans are available for which product categories or SKUs, and at what checkout step they're offered.
2
Activate at Checkout
When a customer accepts a plan, it's activated against the device's serial number or IMEI directly from the point-of-sale flow.
3
Visibility for the Retailer
Every activated plan and device is recorded on the platform, giving the retailer visibility into attach rates and active coverage.
4
Claims via Assurify Care
When a customer needs a repair, the claim is raised through Assurify Care and routed to a certified repair partner, with status visible to the retailer.
What categories can be covered
One program, across the categories you already sell.
Direct answer: the same setup supports plans across phones, laptops, TVs, and major appliances.
Mobile Protection Plan
Extended warranty and ADLD cover for smartphones across every major brand.
Laptop Protection Plan
Extended warranty and accidental damage cover for laptops and notebooks.
Smart TV Protection Plan
Screen damage and extended warranty cover for smart televisions.
Refrigerator Extended Warranty
Compressor-focused and full extended warranty cover for refrigerators.
Washing Machine Extended Warranty
Motor-focused and full extended warranty cover for washing machines.
AC Extended Warranty
Compressor-focused and full extended warranty cover for air conditioners.
What the retailer sees
Attach rates and claim status, not a black box.
Direct answer: Assurify Merchant gives the retailer visibility into which plans are selling and how claims are progressing, not a separate system they can't see into.
Once a retailer is onboarded, the platform becomes the shared record for every plan sold through that store — which products attach a plan most often, how many are active, and where claims stand. The same visibility extends to the brand, where applicable, so a D2C brand selling through multiple retail partners can see performance across its network of merchant and retail partners across India.
Getting started
Onboarding starts with a conversation, not a contract.
Direct answer: the first step is talking to the Assurify team about your store's categories and checkout flow.
Step one
Talk to the team
Share your store's product mix, sale volume, and checkout flow so the right plans can be configured for your business.
Step two
Set up on Assurify Merchant
Your account is configured on the Assurify Merchant platform and your first protection plans are activated for sale.
Frequently asked questions
Extended warranty programs for retailers, in plain language.
What is an extended warranty program for retailers?
An extended warranty program for retailers is a system that lets a store or brand offer device protection plans — extended warranty, accidental damage, or combo cover — to customers at the point of sale, instead of leaving protection entirely to the manufacturer. On Assurify Merchant, the retailer configures which plans are available for which products, sells them alongside the device, and the plan, claims, and servicing are then managed through the platform.
How does a retailer actually offer protection plans at checkout?
Once a retailer is onboarded to Assurify Merchant, eligible plans are configured against specific product categories or SKUs. At checkout, staff present the relevant plan option alongside the device being purchased; when the customer accepts, the plan is activated against the device's serial number or IMEI directly from the point-of-sale flow, with no separate paperwork.
Which product categories can be covered under a retailer protection program?
Protection plans distributed through Assurify Merchant can cover the full range of consumer electronics and appliances a retailer sells — smartphones, laptops, smart TVs, refrigerators, washing machines, and air conditioners are the categories most commonly offered.
How are claims handled once a customer buys a protection plan from my store?
Once a plan is activated, the device and plan are registered on the Assurify platform, visible to the retailer, the brand, and the customer. If the customer needs to make a claim, it is raised through Assurify Care and routed to a certified repair partner for assessment and resolution — the retailer does not need to manage repairs or spare parts logistics directly.
Do I need to be an insurer to offer protection plans in my store?
No. Assurify is built so that retailers, D2C brands, and ecommerce platforms — not insurers — can offer protection plans to customers. The underlying plan structure, compliance, and servicing network are handled by the Assurify platform and its partners; the retailer's role is simply to offer the plan at checkout and benefit from the resulting revenue and relationship.
How do I get started with the Assurify Merchant platform?
The first step is a conversation with the Assurify team about your store's product categories, sales volume, and checkout flow, so the right plans can be configured for your business. From there, onboarding moves to setting up your account on Assurify Merchant and activating your first plans — timelines and commercial terms are discussed directly with your account team.
Talk to Assurify
Bring an extended warranty program to your store.
Whether you run a single showroom or a multi-outlet retail chain, we help you configure, launch, and manage protection plans across every category you sell, on the Assurify Merchant platform.