Cosmetic Wear
Minor scratches or dents that don't affect how the device works are typically excluded from both ADLD and extended warranty cover.
A device protection plan is an add-on cover, bought alongside or shortly after a device purchase, that extends protection beyond the manufacturer's standard warranty — typically adding extended defect cover plus accidental and liquid damage (ADLD) protection, across phones, laptops, TVs, refrigerators, washing machines, and air conditioners. This page answers the most common questions about device protection plans and extended warranty in India in short, self-contained answers.
Direct answer: a device protection plan exists because the manufacturer's standard warranty is deliberately narrow — short in duration and limited to manufacturing defects only.
Every device sold in India — a smartphone, a laptop, a television, a refrigerator, a washing machine, or an air conditioner — comes with a manufacturer's warranty, usually one year, covering only faults that existed in how the product was built. It does not cover a cracked screen, a liquid spill, a compressor that fails in year four, or a motor that wears out after heavy use. A protection plan is a separately purchased cover, distributed through the retailer, D2C brand, or ecommerce platform the device was bought from, that is specifically designed to fill that gap — either by extending defect cover for additional years, by adding accidental and liquid damage (ADLD) protection, or both, usually bundled as a single combo plan.
Direct answer: each sits at a different layer, with a different scope, cost, and legal structure.
Covers manufacturing defects only, usually for one year. Comes with the device automatically.
A service contract covering extended defects, accidents, or liquid damage, sold by a merchant or retail partner for a fixed term.
A policy underwritten by a licensed insurer under IRDAI, with a premium, policy document, and formal claims process.
Direct answer: cosmetic wear, unauthorized repairs, theft, and anything that happened before the plan started are the most common exclusions.
Minor scratches or dents that don't affect how the device works are typically excluded from both ADLD and extended warranty cover.
Any prior repair or modification done outside an authorised or certified network can void the remaining cover on a plan.
Standard protection plans do not cover a lost or stolen device unless a separate, explicitly named theft cover has been added.
Any damage or fault that existed before the plan's activation date is not eligible, which is why some plans require an initial condition check.
Direct answer: for higher-value, longer-held devices, a protection plan is usually worth considering; for low-cost, short-lived devices, it may matter less.
Indian households typically hold on to major appliances and premium phones for three years or more — far beyond the one-year window the manufacturer actually warranties. Repair costs outside warranty are not trivial either: a flagship phone's screen assembly, a laptop motherboard, or a refrigerator compressor can each cost a meaningful share of the original purchase price to replace. Weighed against that, a protection plan's value comes down to a simple question — does the cost of the plan sit comfortably below the cost of the repairs it's designed to prevent you from paying out of pocket, for the length of time you actually intend to keep the device.
Direct answer: activate, register, claim, resolve — this flow applies whether the device is a phone, a laptop, or a refrigerator.
The plan is activated at the point of sale against the device's serial number or IMEI, with no separate paperwork.
The device and plan are recorded on the servicing platform, visible to the merchant and the policyholder.
When damage or a defect occurs, the claim is raised through Assurify Care, describing the issue and the plan's coverage.
The claim is routed to a certified repair partner for assessment and resolution, with status tracking throughout.
Each category has its own risks, costs, and claim patterns — start with the page that matches your device.
Extended warranty and ADLD cover for smartphones across every major brand.
Extended warranty and accidental damage cover for laptops and notebooks.
Screen damage and extended warranty cover for smart televisions.
Compressor-focused and full extended warranty cover for refrigerators.
Motor-focused and full extended warranty cover for washing machines.
Compressor-focused and full extended warranty cover for air conditioners.
A device protection plan is an add-on cover you buy alongside or shortly after purchasing an electronic device — a phone, laptop, TV, refrigerator, washing machine, or air conditioner — that extends protection beyond the manufacturer's limited warranty. It typically bundles extended warranty against mechanical or electrical defects with accidental damage, liquid damage (ADLD), and in many cases pickup, repair, or replacement support, for a fixed additional term, usually one to three years.
The manufacturer's warranty is free, included with the device, and covers only manufacturing defects for a limited period — usually one year — while explicitly excluding accidental damage, drops, liquid exposure, and normal wear. A device protection plan is purchased separately and is designed to cover the gaps the manufacturer's warranty leaves out, and/or to extend defect cover for additional years after the manufacturer's term ends.
ADLD stands for Accidental Damage and Liquid Damage. It is the part of a protection plan that covers damage caused by everyday accidents — a cracked phone or TV screen from a drop, a laptop that's been knocked off a desk, or a device that's come into contact with water or another liquid. ADLD cover is distinct from extended warranty, which only addresses manufacturing defects, not accidents.
Whether an extended warranty is worth it in India depends on how long you intend to keep the device and how expensive it is to repair. For higher-value devices like premium smartphones, laptops, and large appliances — where a single out-of-warranty repair (a cracked screen, a compressor replacement, a motherboard swap) can cost a significant fraction of the device's price — a protection plan is generally worth considering, especially since Indian households typically keep devices for three or more years, well past the one-year manufacturer warranty window.
In most cases, yes — many protection plans can be purchased within a defined window after the original device purchase, sometimes extending up to 30 days or more depending on the merchant or partner's terms, though cover and eligibility (such as a working-condition check) vary by plan, category, and the specific partner selling it. It is not something Assurify sells directly; it is always confirmed at the point of sale through the merchant or retailer.
Protection plans generally exclude cosmetic damage that doesn't affect function (minor scratches, dents), damage from unauthorized repairs or modifications, loss or theft (unless a specific theft cover is added), consequential or incidental losses, and any pre-existing damage that existed before the plan was activated. The exact exclusion list always sits in the specific plan's terms, which vary by merchant partner and device category.
A typical protection plan claim follows four steps, regardless of device category: first, the plan is activated at the point of sale against the device's serial number or IMEI; second, the device and plan are registered on the servicing platform, visible to the merchant and the policyholder; third, when damage or a defect occurs, the claim is raised — usually through Assurify Care — describing the issue; and fourth, the claim is routed to a certified repair partner for assessment, repair, or replacement, with status tracked throughout.
A protection plan is a service contract tied to a specific device, sold by a merchant or retailer, covering defined repair or replacement scenarios for that device over a fixed term. Insurance is a regulated financial product, underwritten by a licensed insurer, governed by IRDAI, and typically involves a formal policy document, premium, and claims process under insurance law. Many protection plans are administered on technology platforms like Assurify's, but the underlying cover may be structured as a service contract or, in some cases, backed by an insurer partner — the distinction matters for how claims are legally handled.
Generally no — most protection plans are designed around defects and accidents, not gradual deterioration from age or ordinary use, such as declining battery capacity, fading screen brightness, or normal mechanical wear after years of use. This is a standard exclusion across the industry, not specific to any one plan or provider.
This depends on the specific plan and partner — some protection plans are tied to the original purchaser and device and are non-transferable, while others may allow a transfer to a new owner if the device is sold during the plan's term. If you're planning to sell a device with an active plan, check the specific plan's terms or contact the merchant or partner it was purchased through.
No — Assurify is a B2B protection-infrastructure company, not a direct-to-consumer insurer or warranty seller. Our platform is used by merchants, retailers, D2C brands, and insurers to build, distribute, and administer protection plans at the point of sale. If you're a consumer looking to buy a plan, we'll connect you with the merchant or partner you purchased your device from; if you're a retailer or brand looking to offer protection plans, contact us directly.
Whether you're a consumer trying to understand a plan, or a retailer, D2C brand, or insurer looking to offer one, reach out and we'll point you in the right direction.